Artificial Intelligence in Analytics (HBR)

Our ongoing obsession with data and analytics technology, and our reverence for the rare data scientist who reigns supreme over this world, has disillusioned many of us. Executives are taking a hard look at their depleted budgets — drained by a mess of disparate tools they’ve acquired and elusive “big insights” they’ve been promised — and are wondering: “Where is the return on this enormous investment?”

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